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The concept of image It has its origin in Latin imāgo and lets describe the figure , representation , likeness , aspect or appearance of a certain thing. To give some concrete examples: “This image represents the fall of the Berlin wall”, “You are the living image of your father”, “I need an image to illustrate my idea”.

The theory says that an image is also the visual representation of an element which is achieved from techniques framed in the Photography , art, design, video or other disciplines: “Here we see the image of the moment when the suicide decides to throw herself from the balcony”, “The lens of my camera has captured an amazing image about the life of wild lions”.

Another meaning of the concept relates to the religious or sacred images , which are those statues, paintings or effigies inspired by divinities or saints: “Thousands of people gather to pray before the image of Mother Mary”, "Criminals have damaged the image of the Holy Father who wore in the parish of the neighborhood".

A image defined as optical , on the other hand, it is that figure that is made up of several points towards which the rays that derive from certain sources are directed after interacting with the optical structure. It is possible to speak, in this sense, of real image (which arises when the light rays converge) or virtual image (option that is created when the rays diverge after crossing the optical system).

Continuing with the meanings and various uses of the term image, we must state that it is also frequent that we talk about what is called public image. A concept that is used to refer to the set of traits, fundamentally moral and behavioral, that a particular person has before what society is.

An example of this meaning can be the following: "One of the sensationalist magazines in the city published photographs of that actor using drugs, which meant that he saw his public image of a healthy person and sportsman damaged."

Likewise, we cannot ignore the fact that every day we use different phrases or expressions that use the term image as a fundamental nucleus. In this sense we could highlight the verbal phrase "be the living image of someone." What she tries to express with her is that one person looks very much like another.

Starting from that meaning, one of the examples that would best explain it would be this: “Pablo is the life of his father's image”.

Another of the expressions most used socially with the term we are analyzing is "a picture is worth a thousand words." With it, what you are trying to say is that even if they tell you something, what really matters is what you see with your own eyes. Thus, for example, we could explain it based on a relationship in which the man tells the woman that he has never been unfaithful but then she sees him kissing with another girl. In that sense it is clear that "a picture is worth a thousand words."

It is known as corporate image Finally, the group of qualities that consumers associate with a certain company. It could be said that the corporate image is what the company means for the society .

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