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The representation, figure, appearance or similarity of something it is known as image . This term, which comes from the Latin word imago, also refers to the visual representation of an object that is done through photography, painting, design, etc.

Public , meanwhile, is a adjective which mentions that which is manifest or notorious, or that is seen or known by all . The public is also associated with the pertaining or relative to the village .

These definitions allow us to understand the notion of public image, which indicates the representation or figure of a person or one entity who performs a society . This means that the public image is composed of feature set recognized by the community .

For example: "The public image of Cristiano Ronaldo is often questioned for his controversial statements", "The political class should strive to improve its public image", “The complaint damaged the public image of the artist”.

The public image is constructed from actions and behaviors that are noticed by the population. That is why its construction is influenced by Mass Media , since they are responsible for transmitting what has been said and done by a personality or an organization to society. A means, medium Communication, therefore, can be in charge of improving or damaging someone's public image.

It should be noted that the public image may vary from the private image or intimate of a person. A singer who usually appears on television talking about his charities can have a positive public image, since people will receive information about his action solidarity. However, that same singer can be violent at home and hire employees in black without society knowing.

In some cases, when the attitudes that a famous person has in their privacy do not represent invasions of anyone's privacy or disrespect or abuse of power, it is not truly important if their public image differs significantly from the private one. In fact, this difference can be very positive, especially if its actions are closely observed by children or adolescents from many parts of the world, since the public behavior can depend largely on developing of his younger fans.

For many, what should really interest us celebrities is, apart from their performance in the area that has dedicated them, their behavior in front of the cameras, the messages you give in your public appearances and not exactly what you do in your private life. However, this tends to lose weight when accusations of violent acts come to light: it is very difficult to respect a person who commits crimes in his spare time.

But the public image does not exist as a way to misrepresent the truth and hide the dark side of people; on the contrary, it is a resource for simplify your true image, leaving aside all the layers that only someone close to you can understand and appreciate, and creating a character more accessible to the masses, which consists mainly of the performance of an activity known to all, such as a sport, an artistic discipline or a science.

Get a public image that does not wake up controversies It is very difficult, but not impossible. More than one star has managed to set certain limits to the press to prevent them from entering their private lives, mainly through impeccable behavior, without encountering the law, and have led successful but calm careers. Three examples from different fields are actor Matt Damon, singer and actress Barbra Streisand and Italian mezzo-soprano Cecilia Bartoli.

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