The term impact , which comes from late Latin impactus, has several uses. In this opportunity we will focus on its meaning as the emotional or symbolic effect that produces a fact or an event .
Social , for its part, is that linked to the society . This is the name of the group of individuals who live in the same space and must respect several common norms.
With these ideas clear, we can move forward with the definition of Social impact . Its about result wave consequence of a certain action In a community.
The concept is usually used in the corporate field to name the effects produced by the activities developed by a company . Regardless of their internal functioning, with their income, profits, etc., companies cause multiple consequences with their daily work.
The social impact, in this framework, is the paw print left by a company in the community in which it is integrated. Assume that a shoe manufacturer has 200 employees in a town of 800 inhabitants . If you make the decision of lay off 50% of your workforce , the measure will have a very negative social impact on the locality.
The decisions of a government They also generate social impact. If the authorities of a country announce the elimination of subsidies to public services and the rates increase more than 100% From one month to another, this measure has a great social impact as it modifies the finances of citizens. Given the increases, the population is likely to start protesting and let their rulers know their discontent.
These two examples show the various nuances of social impact that can have a measure as negative as the mass dismissal of employees or the increase excessive rates. In the first place, we can see the material consequences, which are related to the decrease in personal capital, the contraction of debts to face the obligations that citizens had covered with their salaries or even the loss of their homes.
Although these consequences are the most obvious, since they are also registered in areas outside those of the victims themselves, we must not forget the marks that the social impact of a measure unfair leaves on the emotional plane. A person who runs out of work from one day to the next, without prior notice, after having dedicated much of his life to the same company in a responsible manner, not only loses the money he collected every month, but in many cases Self-confidence, the strength to move forward.
Given that today we have many tools to make our projects a reality, new companies often arise focused on generating a positive social impact on their environment to cause transformation significant. However, despite the apparent ease with which we can launch such an undertaking, we must study its potential results very carefully.
For a long time, the most common way of measuring social or environmental impact revolved around the evaluation of data and to follow up on the evolution of the project. However, with the introduction of the social enterprise, the measurement began to become relevant to investors and to affect expansion plans, the comparison of the various programs and the motivation of the staff.
Before you can start measuring the social impact of a company, it is necessary to define its objectives, so that it is possible to check the quality of the results obtained in a given period. For example, in a project that seeks to revitalize an abandoned town, the social impact of construction work will be almost nil compared to what it would have in an active city; therefore, the validity of oneself criterion Measurement varies by context.