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The adjective age derives from the Latin word Aetas, which translates as "age" . The notion of age is used to qualify individuals who have the same age or to that linked to the age of a subject.

For example: “Our show is aimed at a very broad age group”, "Most cases of this disease it is presented in the age range of 60 to 75 years ”, “Could you give me some advice? I have trouble communicating with the members of this age range ”.

When notions are referred to as age range or age group , reference is being made to people or to animals that have between a minimum and a maximum number of specific years. That is, a floor and a ceiling are established that function as stops for the delimitation of a group.

Suppose a team of psychologists proposes a sociological study to analyze the customs of a certain sector of a community . Those responsible for the investigation establish an age range that ranges from 18 to 25 years of age. If there are 2,000 young people in the community in question who are between 18 and 25 years old, those individuals will be considered for the development of the analysis. In the chosen age range, in short, there are 2000 human beings.

A age group or a age set , similarly, it is made up of people of the same age or of a similar age. The elderly who are between 80 and 90 years old, to name a case, make up an age group. Age groups are important in the marketing since the interests of consumers tend to be similar according to age, although there are always exceptions.

Large companies rely on the assumption that each age group has pleasures similar to devise and promote your products and services, just as you plan your campaigns taking into account the sex of your potential consumers assuming that will determine their interests and needs. However, the reality is much more complex than this archaic view of society, and in practice each individual may have different tastes, regardless of their age or sexual orientation.

Although relying on this data to try to determine the tastes or ideas of a group of people may be absurd, there is a certain logic behind such a decision. All members of a society We are exposed to a series of similar stimuli, which come to us at different times in our lives to help us participate in activities considered "normal." For example, the film industry offers us films that it believes are suitable for each age group, so that they teach us useful lessons during the training stage and give us more complex stories in adulthood.

This tells us that many people of the same age receive the same film offers at the same time, for example. However, this fact It is insufficient, since a portion of society rejects common proposals for others, or they do not reach them, due to different circumstances of life. These individuals are also part of an age group, even if they do not share their tastes or ideas.

Another area in which the age group is important and considered decisive is medicine. In this case, ideologies and personal tastes do not come into play, but the trend of the organism to be developed and to face the external agents, for which the percentage of successes is much greater than in the entertainment industry. However, even in this field there are many exceptions, which leave scientists perplexed and lead them to rethink their knowledge.

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