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The idea of durability refers to the condition of long lasting or durable : that is, it can last a lot of weather . Durability, therefore, is linked to the duration (permanence, subsistence).

For example: "The durability of the tires has been increasing thanks to technological advances", "Oak furniture is characterized by its durability", “The owner of the company warned me that the durability of the proposal is limited, so I have to make a decision as soon as possible”.

Durability is usually a quality appreciated in most products , especially in those who have a high price . If a person plans to spend a lot of money to buy a good, he usually expects that good to last for many years. Suppose someone analyzes the purchase of a mattress . Among other issues, you will surely study the durability of the product: how many years should it be kept in good condition if it is given normal use.

There are objects that, instead of durability, offer comfort or low price . That is the case of disposable or disposable products . Plastic cutlery, to name a case, has a very low durability: in theory, they should be used only once and discarded. Metal cutlery, on the other hand, last for many years. To compete against forks, knives and metal spoons, therefore, plastic cutlery is cheaper and should not even be washed, as they are used and discarded. Something similar occurs with disposable razors, with different benefits to the devices with greater durability.

This concept is one of those that have been curiously affected by changes in the culture commercial of recent times, which point to consumerism. While at first the durability was one of the most important factors of a product, one of which could determine the decision of a potential buyer to acquire it or look for a better one, today's markets intentionally seek to generate in consumers the need to replace their products with a frequency that until a few decades ago would have seemed unacceptable .

Of course, this does not mean that today's products are manufactured by ignoring their quality and its durability, but the robustness that once characterized its ancestors is no longer sought. Cars are among the mass consumption products that first "suffered", so to speak, this phenomenon: when they ceased to be extremely heavy and resistant machines to prioritize lightness and stylized designs, many feared for their safety in the event of collisions , since the material of the body and the bumpers was not as rigid as the one used so far.

Already in the 21st century, with the arrival of smartphones and the business model that characterizes them, we enter an era in which a one-year-old product is considered "old." This leads technophiles, and those who fear being criticized for not being up to date, to pay large sums every year to get the most recent version, no matter how different it is from the previous one. A current high-end mobile phone is not exactly a fragile and poorly finished device, but it surely does not have a resistance to falls and accidents comparable to that of the good phones of the 80s and 90s.

The durability, therefore, must be understood in context . In the past, it probably had no limits: a good product should last "for always "Today, it is enough that it resists a year, until the exit of its inevitable successor.

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